Ghana Tourism Federation (GHATOF)
(GHATOF) is the united voice of Ghana’s tourism private sector — a national umbrella body representing over 40 associations across hospitality, travel, arts, culture, transport, crafts, food, film, music, and experiences. Since its formation, GHATOF has worked to strengthen collaboration between industry players, traditional leadership, government, and global partners to grow tourism as a driver of jobs, innovation, and national pride. We believe tourism is more than travel. It is a people-centered ecosystem that protects culture, celebrates heritage, empowers communities, and opens Ghana to the world. Our role is to connect every part of that ecosystem so the sector grows in a way that is sustainable, impactful, and globally competitive.
Our Purpose
To empower Ghana’s tourism industry with unified leadership, strategic collaboration, and forward-thinking policies that unlock business opportunities, elevate destination value, and deliver long-term socio-economic impact.
Our Mission
To advance Ghana’s tourism sector through advocacy, innovation, capacity development, and partnerships that enhance business performance and strengthen Ghana’s global tourism brand.
Our Vision
To position Ghana as Africa’s benchmark for cultural tourism, sustainable travel, and experience-driven hospitality.
Our Strategic Priorities
Industry Advocacy
Championing private sector interests and ensuring tourism voices shape national policy, regulation, and investment decisions.
Market Expansion & Growth
Driving initiatives that attract visitors, unlock investment, and strengthen Ghana’s presence in regional and global tourism markets.
Capacity Development
Empowering tourism professionals, SMEs, and creative entrepreneurs through training, knowledge-sharing, and business support that improves service quality and competitiveness.
Sustainability & Stewardship
Advocating responsible practices that safeguard Ghana’s natural environment, cultural heritage, and community livelihoods for future generations.
Destination Competitiveness
Coordinating sector-wide strategies that elevate Ghana’s tourism offerings, strengthen brand identity, and enhance the visitor experience from arrival to departure.
GHATOF works across the entire tourism value chain to:
- Advocate for policies that strengthen businesses and attract investment.
- Provide a unified voice for tourism associations and private sector actors.
- Support SMEs, artisans, and creatives with capacity-building programs
- Partner with government and chiefs to protect cultural heritage
- Promote domestic tourism and national pride
- Work with international platforms to market Ghana globally
- Drive sustainability through campaigns like Clean Ghana, Proud Ghana
Why We Matter
Tourism touches every part of Ghana’s economy — from artisan markets and heritage sites to hotels, transport, events, and creative content. GHATOF ensures the sector speaks with one voice, grows with one strategy, and delivers shared value across communities, businesses, and the national brand.